Always Clean
The safety net beyond "natural". Being natural does not automatically mean safe — being clean does. Our Always Clean standard bans harmful substances, regardless of whether they are natural or synthetic.
Our Clean Promise
Always Clean. Honestly Natural. Strictly Vegan.
Honestly Natural
Rooted in nature, refined by science. We formulate as natural as possible and as synthetic as necessary — committing to a naturality of at least 80% across every formula.
Strictly Vegan
Our respect for nature extends to all creatures. Every SOBER BEAUTY product is certified by the Vegan Society — no animal ingredients, no animal testing.
Always Clean
What we leave out
We maintain a banned list of ingredient categories that we never use in any of our formulas. These controversial ingredients may be harmful to health or the environment, or we simply do not know enough about their potential downsides to include them in our products.
Sustainability
When one thrives, the other thrives.
The natural and social world and the individual shape and reinforce each other. We strive to be a net positive for our planet and people — at every step, from formula to delivery box.
- Sustainable formulas
- Certified sustainable raw materials with no bio-persistence and no bio-accumulation.
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- Sustainable primary packaging
- Less packaging, less plastic, and recycled, recyclable materials wherever possible.
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- Sustainable secondary packaging
- Less paper, recycled paper preferred, printed with soy-based inks instead of petroleum.
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- Considered delivery
- Smaller boxes, plastic-free filling, minimal glue. Plastic-free in transit, end to end.
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