See Your Skin, Not Your Foundation
100% naturally sourced. Light and hydrating, comfortable on bare skin — bringing out your skin’s original luminosity rather than covering it.
Featured launch
The Better Balmy Stick
植萃柔光简彩唇颊膏
Softer, Smoother, Simply Better.
A tinted balmy stick for lips, cheeks, and eyelids. Plant-based oils and waxes deliver a buildable, second-skin flush — buttery to apply, comfortable to wear.
Shade
4 shades
01 · softer natural pink
The collection
Our Makeup Essentials
One product you truly need is worth more than ten that just do
87% natural. Seven soft-matte shades.
87% naturally derived. Eight plant oils and waxes for a soft-matte, second-skin wear — quietly pigmented, never drying.
One step. Care, color, and shine.
A single step for care, color, and shine. A nourishing oil base delivers a sheer, juicy wash of color that feels weightless — comfort and effortless gloss in one.
A balmy multi-stick for cheeks, lips, and eyes.
A balmy multi-stick that melts into skin for a fresh, dewy flush — wear it on cheeks, lips, and eyelids. Crafted with plant-based oils and waxes for a buildable, second-skin finish.
Philosophy
Natural. Mindful. Sober.
nature is our origin
Natural
Nature is our origin and inspiration. We turn to it for authenticity and inner connection. Every formula is derived from at least 80% natural ingredients. We value purity, simplicity, and deep respect for the earth.
clean is clarity
Mindful
We formulate rationally and responsibly. We avoid ingredients that are unsafe or harmful to the environment, based on science. We love natural ingredients, and use a synthetic one only when it is safer, better, or more sustainable. We reject unscientific "miracle" claims. We remove the unnecessary.
Feel Good, Look Better.
Sober
The SOBER look is subtle, effortless and natural — suitable for every day, comfortable and safe. To look good, yes, but more importantly, to feel beautiful: calm, confident, present, ready to meet whatever comes your way.
What we put in
Trust the process. Trust Nature.
Plant materials — chosen on evidence, named in plain English, and described for what they actually do.
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Avocado Oil
Persea Gratissima
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Jojoba Seed Oil
Simmondsia Chinensis
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Macadamia Seed Oil
Macadamia Integrifolia
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Plant-Based Squalane
Squalane
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Grape Seed Oil
Vitis Vinifera
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Shea Butter Extract
Butyrospermum Parkii
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Candelilla Wax
Euphorbia Cerifera
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Centella Asiatica
Centella Asiatica
A Quest for the Blue Flower
From Oberstdorf in the German Alps to the streets of Shanghai.
Read our storyPress
As seen in
Locations
Find us in person.
Try every product, see every shade, feel every texture. Available in 65 stores across 29 cities.
Shanghai · Daqing · Meizhou · and 26 more