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Feel Good. Look Better.

The Better Balmy Stick

Certified Vegan

The collection

Our Makeup Essentials

One product you truly need is worth more than ten that just do

The Standard Natural Foundation

See Your Skin, Not Your Foundation

4 shades

100% naturally sourced. Light and hydrating, comfortable on bare skin — bringing out your skin’s original luminosity rather than covering it.

The Essential Natural Lipstick

87% natural. Seven soft-matte shades.

7 shades

87% naturally derived. Eight plant oils and waxes for a soft-matte, second-skin wear — quietly pigmented, never drying.

The O.N.E. Tinted Lip Oil

One step. Care, color, and shine.

8 shades

A single step for care, color, and shine. A nourishing oil base delivers a sheer, juicy wash of color that feels weightless — comfort and effortless gloss in one.

The Better Balmy Stick

A balmy multi-stick for cheeks, lips, and eyes.

4 shades

A balmy multi-stick that melts into skin for a fresh, dewy flush — wear it on cheeks, lips, and eyelids. Crafted with plant-based oils and waxes for a buildable, second-skin finish.

Online

Meet us where you already shop.

In Mainland China

  • Marketplace

    Tmall

    The premium tier of the Taobao family — official brand storefront.

    Visit
  • Social commerce

    Douyin

    China's video-first marketplace.

    Visit
  • Social commerce

    rednote

    Discovery, reviews, and direct purchase in one app.

    Visit
  • Direct

    WeChat

    In-app shop, customer chat, and after-care all in one place.

    Visit

Worldwide

  • Social commerce

    TikTok Shop

    Live drops and shoppable content for international markets.

    Coming soon
  • Direct

    sober-beauty.com

    Our own store — full collection, ships worldwide.

    Coming soon
SOBER BEAUTY in select stores across China

Or in person

Find us at 65 locations in 29 cities across China.